"As you grow, lift" ... That was the theme echoing and vibrating in the room on the 29th of September when SONAX together with ISHIPA LAM’ came together to induct a group of chosen township car washes from different townships in Gauteng. These car washes, that are part of the pilot group of the "KAWASH MOVEMENT" were presented with an opportunity that comes once in a lifetime. The 6 car washes, each representing different parts of Gauteng; hailing from Soshanguve, Katlehong, Kagiso, Protea Glen, Sebokeng and Senaone were hand picked for their resilience, inspiring stories in their respective car washes, despite struggles to meet up and maintain standards of successful car washes in the township.
Excitement, relief, joy and disbelief are some of the words that would describe the feeling and mood from the beneficiaries (car washes) after it was announced that they would be receiving SONAX car care products that would last them for 3 months, car wash equipment such as hoovers & high pressure washers, free branding which includes signage and shade structures and a whole reconstruction of their car washes. Additionally, the car washes would ge
t access to the KAWASH App, which was unveiled on the day.
T
he 2 way App, allows the car washes to run their businesses more professionally with benefits of having data of all their customers, record keeping, c
ustomer loyalty programs , and professional dashboard amongst other things. The other part of the
App would be for customers, who would download it in order to qualify for loyalty programs such as embedded funeral cover every time they wash
their
car, points accumulation which can result in free washes and the ability to book car wash appointments etc.
In Addition to all these benefits the car washes are getting through this movement, they will also be getting free business, marketing and financial management training as well as car detailing lessons to further equip them with more services they could add in their car wash as extra income.
In the next few months, we will be witnessing the growth of these businesses as construction is set to begin which will then lead to individual launch parties, unveiling the new car washes that will now be on the KAWASH movement.
Keep your eyes on KAWASH and follow their story as we celebrate their individual stories and growth. Check out the individual car washes part of the KAWASH movement on the website; www.kawash.co.za